One fixed-price brand build, available to solo facilitators, healing centers, and retreats at the same price. Logo, color palette, typography, brand guide, and messaging guide. Built from a structured intake conversation, delivered as files you own and can hand to any future designer.
Everything you need to look like yourself everywhere your practice, center, or retreat shows up.
Your practice's mark in the formats you'll actually use: a favicon for browser tabs, a primary version for your website header and most surfaces, and a light-on-dark variant for footers and social. SVG and high-res PNG, so it stays sharp at any size, in print or on screen.
Your full brand palette with hex codes for digital use, Pantone references for print, and usage notes on which color goes where. Documented so anyone you ever hand it to (a designer, a printer, an assistant) can match it exactly.
Your typography system: the typefaces your brand uses, a size and weight scale (so headlines, body text, and captions feel related), and rules for which face shows up where. Everything your practice puts out reads as the same brand.
The reference document that holds the visual system together. Logo usage, color spec, type scale, spacing principles, and how the pieces fit visually. In Markdown and HTML, so you can read it anywhere and hand it to anyone you ever hire to help with design.
How your practice sounds when it speaks. Voice principles, register rules, words you use and don't use, plus reusable copy blocks for the moments that come up most (welcome messages, scheduling notes, follow-ups). So you sound like yourself in every email, every page, every form.
From the moment you submit your intake to the moment you have files in hand.
You fill out the Practice Identity intake. About 25 questions across 6 sections covering brand foundation, voice, visual references, logo direction, and logistics. Rough is fine. The questions are designed to surface what you actually think.
Day 1 to 3 · your time, on your schedule
I produce a first round: logo direction, color palette, typography pairing, sample applications. We meet for a 60-minute review. You point at what resonates and what doesn't.
Day 4 to 6 · async work plus one live review
Based on the review, I narrow to one direction and refine. Logo gets its full set of versions. The color palette gets locked in. Typography gets its rules for which font shows up where. One round of revisions baked into the price.
Day 7 to 9 · async with check-ins
You receive the complete brand package: logo files (light, dark, and a few different layout versions), the color palette, typography reference, brand guide, and messaging guide. Plus a 30-minute walk-through call so you know how to use it.
Day 10 · you own everything from here
A discovery conversation. Free, by video or phone. We'll talk through where you are, what's working, and where the operational weight is. I'll tell you honestly whether the work is a fit before any proposal.