Practice Identity
Your brand, ready to use.
Logo, color palette, typography system, brand guide, messaging guide. The visual and verbal layer your practice runs on. Ships first when you bundle it with Setup so it feeds the site directly.
For solo facilitators
Your practice, set up.
Three fixed-price tiers built around the regulated facilitation arc. Your brand, your website, your intake, your scheduling, and the day-to-day workflows underneath. One to two weeks per tier. Two to three for the bundle.
What's in the build
Three tiers. Meeting you where you are.
Practice Setup
Your operational layer, configured.
Domain, email, custom Next.js site with admin portal, practice management software, scheduling, document templates, search and analytics. Set up once, configured to how you actually work.
Full Practice
Both, on one timeline.
Brand and site as a single build, brand-first. Two to three weeks instead of two separate ones. $500 less than buying both. One kickoff, one project folder, one set of intake answers.
Three pillars
Your practice on one continuous surface.
Domain, site, email, scheduling, intake, payments, records, set up by a facilitator, configured to the way you actually work.
Establish
Set up once, set up right.
Domain, email, site, and the connection to your practice management software, all set up together so they actually talk to each other. No mismatched accounts, no orphaned subscriptions, no half-finished setup blocking your first client.
Connect
Your site talks to the software your practice runs on.
Most facilitators are already on a practice management software, or choosing one. The site connects to it cleanly. Booking, intake, and payments flow without you taping things together.
Welcome
Set up by a facilitator.
I'm a practicing natural medicine facilitator in training, based in Colorado, with an active practice. I know which questions matter for the regulated arc and which ones don't. The setup reflects that.
What's included
Every piece, set up to work as one.
Each piece is set up under your accounts, so you own it from day one. I document everything at handoff and walk you through how it all fits together.
Domain and professional email
A web address and a matching email address (like hello@yourpractice.com) that look professional and are owned by you, not me. I handle all the technical setup behind them so they just work.
Your website
A clean, fast website built around your services and your voice. Plus a simple admin where you log in and update text or swap photos yourself, no developer needed for everyday changes.
Website copy in your voice
Your intake answers turned into the actual words on your site. Rough is fine on your end. I shape them into website-ready text, written within Colorado and Oregon natural-medicine facilitator advertising and disclosure rules, and send it back for you to review and edit before anything goes live.
Findable on search engines
I get your site listed and verified with the major search engines so people who Google your name (or your services in your area) can actually find you. You also get a simple dashboard showing how many people have visited and where they came from.
Email marketing, ready to grow
A signup form on your site connected to your email marketing tool of choice. New subscribers flow straight into your list, ready for newsletters, announcements, or simple automations down the road.
Practice management software, set up
The system that holds your client records, scheduling, and notes. I help you pick one if you don't have one yet, with bias toward Althea or Homecoming for facilitator-specific work. Set up so it works the way you actually run your practice. Connected to your website so the two talk to each other.
Online scheduling
Clients book themselves into your real calendar. Set up inside your practice management software when it includes scheduling, or as a separate tool when it doesn't.
Starter document templates
Intake forms, consent forms, and invoice templates ready to go, configured for the regulated facilitation arc (intake, preparation, journey day, integration). Set up inside your practice management software when possible, or as editable documents you can use right away.
Handoff walkthrough
A 60-minute call where we go through every system together, with notes you keep. So you know how to use it, how to update it, and where to find it.
Two weeks of email support
After handoff, 14 days of email support for any questions, small edits, or loose ends that come up as you settle in.
Internal SOP
A written guide to every system in the build: what it is, where to log in, how to use it, how to update it, what to do when something breaks. Your practice's internal source of truth. Yours to keep, edit, and hand to anyone you ever bring in to help.
Who it's for
Built for the whole practice you run.
Some of you facilitate full-time. Many of you also see clients in other modalities. Either way, the setup is built around the practice you actually run, configured to hold the entirety of it.
Mental health and counseling
Therapists, counselors, psychologists, hypnotherapists, somatic experiencing practitioners. Therapy work and facilitation work, set up to keep insurance, cash-pay, screening, and the regulated arc straight.
Direct primary care physicians
Membership-based primary care practitioners running outside insurance. Your patient panel and your facilitation work, configured to share the medical history and care continuity your patients already trust you to hold.
Functional and integrative medicine
Functional medicine practitioners, integrative medicine doctors, naturopathic doctors, psychiatrists. Medical practice and facilitation, with the documentation and intake flows each requires.
Bodywork and hands-on healing
Massage therapists, chiropractors, acupuncturists, Rolfers, structural integration practitioners, Reiki and energy workers. Bodywork practice and facilitation work in one client record.
Mind-body movement
Yoga teachers, meditation teachers, breathwork facilitators, embodiment practitioners. Group and individual work alongside the regulated dosing arc.
Coaching
Health coaches, life coaches, wellness coaches, integration coaches. The coaching arc and the dosing arc on one calendar, one intake, one set of notes.
Postpartum work
Perinatal mental health practitioners, maternal mental health counselors, postpartum recovery specialists. The postpartum care arc and facilitation, set up to hold the clinical specificity that period requires.
End-of-life care
End-of-life doulas, hospice chaplains, palliative care practitioners, grief and bereavement counselors. End-of-life support work alongside facilitation, configured to hold the clinical and ceremonial weight that work carries.
Full-time facilitators
Natural Medicine Facilitator or Oregon Psilocybin Service Facilitator as the primary practice. Same setup, scoped to one arc instead of two.
Connects to the software your practice runs on
How it works
From hello to handoff.
Three phases, set up so each one has a clear ending before the next begins.
Phase 01
Decide together
Intro call20-min video call. Mutual fit check, no commitment.- Service agreement signedReviewed before any invoice goes out.
50% deposit invoicedCards or ACH. Reserves your slot.
Phase 02
Prepare
Intake formAbout 30 minutes, configured for the regulated facilitation arc. Rough is fine.
I review within 48 hoursThen we book the kickoff call.
Kickoff call60 min. Plan locked. Work begins.
Phase 03
Build and hand off
Build week7 to 14 days of active work. I check in as needed.- Handoff call60 min walk-through of every system.
14 days of email supportQuestions, edits, and any setup loose ends.
Pricing
Three tiers, fixed scope, fixed price.
Founding rates run for the first three clients of each tier in exchange for a testimonial and a case study after handoff. 50% at booking, 50% at handoff. Cards or ACH.
Practice Identity
$1,000
Founding · $1,500 standard
Logo, color palette, typography system, brand guide, messaging guide. A 30-minute walk-through call at handoff. One to two weeks.
Practice Setup
$1,500
Founding · $2,500 standard
Domain, email, DNS. A custom Next.js site with admin portal. Practice management software setup. Scheduling and document templates. Search Console, Bing, Google Analytics. A 60-minute handoff call plus 14 days of email support. One to two weeks.
Full Practice
$2,000
Founding · $3,500 standard
Everything in Practice Identity plus everything in Practice Setup. Brand ships first and feeds the site. One timeline, one kickoff, one set of intake answers. Saves $500 vs. buying separately. Two to three weeks.
Next step
Let's talk about what you're building.
A discovery conversation. Free, by video or phone. We'll talk through where you are, what's working, and where the operational weight is. I'll tell you honestly whether the work is a fit before any proposal.