Questions facilitators, centers, and retreats ask.
Scope, timeline, pricing, and how the work runs. If yours isn't here, send a question.
What's the difference between Practice Identity and Practice Setup?
Practice Identity is the brand work: logo, color palette, typography, brand guide, messaging guide. Practice Setup is the operational layer: domain, email, custom site with admin portal, practice management software, scheduling, document templates, search visibility, and analytics. Identity is what you look and sound like. Setup is how you actually run. Most facilitators eventually need both, which is why Full Practice exists as a bundle.
Do I need both, or can I get just one?
Either alone or both together. If you already have brand assets you're committed to, Practice Setup alone is the right call and your existing brand drops in. If you have nothing on the brand side, do both: brand ships first and feeds directly into the site, no rework. If you're not sure, book a discovery call and we'll work it out.
Is Practice Identity available to healing centers and retreats?
Yes. Practice Identity is the same fixed-price brand build whether you're a solo facilitator, a healing center, or a retreat. The five deliverables (logo, palette, typography, brand guide, messaging guide) and the price are identical across audiences. The 30-minute walk-through call at handoff is, too.
What about the rest of healing center and retreat work?
Healing centers and retreats are custom builds, scoped per discovery conversation. The shape and price depend on the operation. Possible scope: intake automation, facilitator scheduling, regulatory paperwork, client records, room booking, billing workflows, retreat logistics, integration after the retreat ends. I work alongside Althea or Homecoming where they fit, and build around them where they don't.
Why these prices for the facilitator tiers?
Practice Identity at $1,500 is a complete five-deliverable brand system that would otherwise be three to five conversations with separate designers. Practice Setup at $2,500 is the full operational layer of a practice across roughly ten deliverables, comparable to hiring three or four vendors and coordinating them yourself. Full Practice at $3,500 is both, with $500 off because the brand and site work share context. Fixed price, fixed scope. No add-ons, no scope creep, no surprise invoices.
What's the founding rate, and how do I qualify?
The first three clients of each fixed-price tier get the founding rate ($1,000 Practice Identity, $1,500 Practice Setup, $2,000 Full Practice) in exchange for a testimonial and a case study after handoff. The slots are first-come on the kickoff call. The case study is collaborative: you review it before anything goes public, and your name is only used with your permission.
How does payment work?
50% at booking, 50% at handoff. Cards or ACH. The deposit reserves your slot since I take on one or two clients per month. The balance is invoiced after the handoff call, due within 14 days. For Full Practice and custom builds, the work is billed 50/50 across the build timeline.
What do I pay for separately?
Third-party tools you own and pay for directly: domain registration (about $15 a year), email service (about $7 per user per month if you choose Google Workspace or Proton), and practice management software (varies by system). Everything is set up under your accounts. No markup, and I never pay for anything on your behalf.
What if I need to cancel?
Before the kickoff call, the deposit is fully refundable. After kickoff, work delivered up to that point is yours, but the deposit isn't returned and the 50% balance isn't invoiced. After handoff, the build is complete and there are no refunds. The full terms live in the service agreement, which you review and sign before any invoice goes out.
What's not included?
No ongoing marketing: content strategy, ongoing SEO retainer, paid ads, or social media. Practice Setup does include site copy in your voice, shaped from your intake answers, and the foundations for being found: Search Console, Bing Webmaster Tools, sitemap submission, and Google Analytics, all set up under your accounts. Practice Identity ships the complete brand package, but doesn't include ongoing creative direction afterward.
Can I just do this myself with Squarespace, Wix, or Canva?
Yes. The value isn't the tools. It's the time saved and the integration done right. Most facilitators could set this up themselves. They also spend weeks doing it on nights and weekends instead of seeing clients. This is for the facilitator who'd rather spend that time on the practice itself.
Are state-specific advertising and disclosure requirements handled?
Yes. Colorado and Oregon natural medicine facilitator advertising and disclosure rules are public, and I write site copy within them. The Practice Setup intake form has a path that captures your state's specifics so the site reflects them. The copy isn't legal advice; if you want a final legal review once the site is live, you're welcome to bring in a lawyer or compliance expert.
What about ongoing support?
14 days of email support is included after handoff for questions, edits, and any setup loose ends. Beyond that, I stay available for hourly work priced by scope, no retainer or recurring plan required. I'm also not a one-time vendor: as the practice, center, or retreat grows, what I built can evolve with it. After handoff you own a working foundation you can hand to any future designer or developer.
Let's talk about what you're building.
A discovery conversation. Free, by video or phone. We'll talk through where you are, what's working, and where the operational weight is. I'll tell you honestly whether the work is a fit before any proposal.